Task 1:
Primary research:
Primary research is important for anything you’re learning
about or doing a presentation or report on. Primary research is where you
gather new data that hasn’t been collected before, so basically gathering it
yourself, so for example: surveys, Interviews, and questionnaires. Primary research is important because if I
was asked to create a research report on a video game I would not only have to
get secondary, quantitative and qualitative research but I would have to gather
my own research on that game because people want to just what it’s like over
the internet or being told from other people, they want to see it for
themselves and you must show them research you have got yourself such as a
video recording of you playing the game, and surveys, and questionnaires so
that they can see what it is like for themselves and make their own opinion
from fair results of surveys and questionnaires.
The purpose of primary
research is to collect your own research without having to rely on secondary
research that has already been gathered by somebody else. Also by doing primary
research you are selecting people at random who may or may not know anything
about the topic of your questionnaire or survey, so it is completely random,
therefore it is reliable and trustworthy.
Here are the links I used to get my research on primary
research from:
Here is an example of primary research; this is a report on
documented content strategy. This person has done a report on this so that they
can find out the percentage of B2 marketers that have a documented content
strategy and they have done this by asking several marketers around different
places whether they have a documented content strategy or not. And they do this
so that it is fair and so the results in the report are fair.
Here is a link to this image - http://b2b-marketing-mentor.softwareadvice.com/files/2013/10/CMI-B2B-Marketing-Benchmark.png
Secondary research:
Secondary research is where you gather information from
other people’s primary research and existing research for example, other
people’s surveys and questionnaires. The purpose of secondary research is so
that people get a better perspective of the subject, so that they can see not
only yours but other people’s perspective on the subject. The purpose of
secondary research is to show proof of other people’s opinion and research so
that for example the report isn’t bias because if you write the report just on
what you’ve found out it then it will be bias and that’s why you have to get
secondary research so that people are more likely to believe and read the
report.
Here’s the links to the site I used to help get research:
Here is an image that shows you all the different
types of secondary research sources. These are the most common types of
secondary research.
Here is an image of a boy reading books
and this is just one of many examples of secondary research
Here is another example of secondary research; this is a bar
chart that somebody else has made on graph paper.
Here are the links to the images above:
Quantitative research:
Quantitative research is where you go and ask people for
their personal opinions in a certain way so that you can facts and statistics
to help you, you can do this using questionnaires and surveys. You would also
have to get a large amount of people to survey and that they are a
representative sample of your target market and that they are serious and
willing to be honest so that you get reliable statistical results. Quantitative
research is actually really important because it actually helps up a lot for example,
they help us generise a finding using statistics, also another thing is, is
that it actually tests theories and hypotheses. Overall quantitative research
is reliable.
Here is a questionnaire I did as part of my quantitative
research:
This is the questionnaire I did by asking 828 people which
was their favorite sport out of the 7 options.
Here are some different charts below showing the information
on the questionnaire but just presented differently:
Here is a bar chart of the current information above on the
questionnaire
Here’s a pie chart on the information in the questionnaire. Also
here’s a column chart on the information in the questionnaire.
Here’s what the information looked like in excel after id
finished the questionnaire and putting them into graphs.
Qualitative research -
Qualitative research is where you get your research face to
face literally. For example if you want to get qualitative research, you would
go to market centre for example somewhere like Town where there are a lot of
people and you go up to them and ask them to answer a few questions, and you do
this until you are happy with the amount of people you have asked and when you
feel that you have made it a fair questionnaire. Qualitative research is all
about getting inside peoples head that are doing your questionnaire so that you
not only know the what answers of the questions in your questionnaire but so
you also no why and so you get more of an understanding of why they chose that
answer. Technically face to face interviews are the best way to get qualitative
research but there are other ways like the one above I told you that you can
also do to get qualitative research.
Here are some examples of Qualitative research –
Here are the links to the images above:
http://www.mojofieldwork.com/js/tinymce/plugins/imagemanager/files/qualitative-research2.png
The images are good way to show you what Qualitative
research means and the difference between quantitative and qualitative
research. Just by looking at the images above, and not knowing what qualitative
research means, the pie chart image with groups of people on clearly shows you
that the research is done in groups, this could mean going to a market centre
and asking a group of people some questions, or gathering people together in a
room and discussing the questions together.
Here are the links I used to help me speak about Qualitative
research:
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