Thursday, 14 January 2016
Thursday, 12 November 2015
Task 2
Task 2 – Report on a game franchise
Call of duty –
Call of duty is a
first person shooter game and was the first ever shooting game to become
popular worldwide and to carry on making a better one every year and to get
more buyers and customers every year. Call of duty is owned by Activision and
the games are published by Activision although Infinite ward are developers of
the game and Sledgehammer help design the titles with release of the studios. Call
of duty first started out on Microsoft so PC and Xbox 360 but then because of
how popular it became it expanded to other consoles such as PS2, PS3, PSP, Nintendo’s,
Wii and possibly a few more. Call of duty is one of the most popularist games
in the world if not the most popular. Call of duty has been going for nearly
over 13 years. Financially call of duty will most likely be making more and
more money each year off call of duty because they are getting more customers
and more buyers, also this is partly because people buy every new cod on
release date or pre-order it, it’s almost as if they regularly no matter what. Some
of you may not believe me so I thought I’d prove it and go to a game store and
do a survey on 50 people from 3 different game stores, one in Manchester, one
in Worsley, and one in Stockport. I haven’t picked these 3 cities for any
reason I just chose three at random and that are within a local range for me to
actually get this primary research. After I put all the results together in a
chart these were the results I got:
Here is an image of the survey we did and the question we
asked, and the results we got. The results we got prove my theory on call of
duty and how popular it is because I went out and chose 50 people at random
from 3 different game stores and after putting the results together the outcome
shows that call of duty is overall the most popular game currently out in the
world.
I also took some time to get some secondary research on this
because I thought after showing you the primary research I did on call of duty
with the survey that you would believe me when I say call of duty is the most
popular game out there, but I wanted to make sure that you knew for a fact that
I wasn’t wrong so here is some proof on how popular call of duty really is.
This image shows the most popularist
games in the world for the Xbox 360, PS3 and the WII. As you can see in this
image 5 out of the 10 in the chart are a call of duty, so 5 of the Call of duties
are in the 10 most popular games in the world on the Xbox 360, PS3 and the Wii.
Also if you look carefully 4 out of the 5 call of duties are top selling for
PS3, Wii and Xbox which shows that the game is popular though out all consoles.
Activision has sold nearly 200 million copies of call of
duty throughout the 13 years that it has been selling; now not many companies
can say that, probably the only other company that can say that they have sold
nearly over 200 million copies of their game is EA with FIFA.
One of the best types of research to do about a game to
really interactive with people and actually show them the research is
quantitative research and this is because quantitative research is where you
gather a big group of people and you do a survey with them in a room or a
debate
Quantitative is also a very useful type of research for us
to do because it is a quick and easy way to gather research and this is because
people can do things such as our questionnaires, surveys, reports online and
even over the phone or through the post, and this is because it means it is
less stressing for people so they can do it in their own time instead of us
asking them in an open area where they may be busy and need to get somewhere.
We also do this so that when we have gathered a large amount of data we can
organize it and manipulate it into reports for analysis. The reason that we do
this is because we like to ask them questions and for them to go into detail
and really explain to us what they think so that we can see if the majority of
people think that or if the majority just have loads of different reasons. One
of the main reasons qualitative is one of the best types of research to do is
because its reliable because of how much data we get, because the more people
you ask, the more data you get which means the more reliable it will be.
Quantitative research is a really useful type of research to do to show you
people’s opinions on call of duty.
Audience Research is also an extremely useful type of
research, and is very easy to understand. Audience research is simple; it is
any research where you have used people to do your research such as
questionnaires, surveys, spreadsheet and etc. Audience research is the best
type of research because it’s the most reliable and it’s really easy to do,
like literally there are billions of people in the world and you can ask anyone
just to quickly fill a simple questionnaire or survey. Audience research is all
about seeing what people think about a certain topic or product.
I did a survey on call of duty to show an example of
something you can do for audience research
You can check the survey here to see what the questions were
- https://www.surveymonkey.co.uk/r/3HTLHNN
The audience for call of duty is supposed to be for 18+ and
that’s what the target audience is because we do not want to influence under
18s to start getting addicted to it and then actually try copying call of duty
in real life, for example actually getting a gun and trying to shoot people or
just anything that is completely inappropriate and against our intentions. Now
everyone knows the target audience is 18+ but if were being realistic most
people know that parents buy their children call of duty even if they are under
the age of 18, you most likely no someone yourself who is under the age of 18
that plays call of duty, and yes it is against the law, and it is committing a
crime, but most people forget about this when they are buying their children
call of duty and that is because there best interest is to make their child
happy and to make sure they have fun playing there game console weather that is
a ps4, Xbox one, Xbox 360, ps3, Nintendo ds and etc. To be honest most people
are not to bothered about this, don’t get me wrong if you get caught then you
will have serious consequences most likely you will get taken to court and
fined, so you know it aint a joke it is serious but people are not to fussed
about their children or other parents children under 18 playing call of duty.
Ye but the target audience for any call of duty is 18+ and no one under 18
should be playing the game and we are not responsible for any incidents that
happen to any person under 18 as only 18+ should be playing the game. The
reason that call of duty is target at people over 18 is because we do not want
to influence any kids or teenagers to mess around with guns or get stupid ideas
in their head which could lead them to harming anyone ad ruining their future.
We expect people from the age of 18-36 to be playing call of duty and this is
because as you get older you stop playing video games and this is roughly
around the age of 35-40 and most people above the age of 40 don’t play video
games any more, now you don’t have to be under the age of 36 to play call of
duty, anyone above the age of 18 can play it. The majority of people that play
call of duty are males, it is very rare that you will join a lobby in call of
duty and there will be a girl speaking in the lobby, now this isn’t because
only males are allowed to play the game, males and females can play call of
duty, its just females are more interested in makeup and partying and just
girly things. All of these things is what makes call of duty such a big
franchise and this is why they make so much profit, but personally I think the
age limit to play call of duty should be 13+ because most teenagers over the
age of 13 play call of duty anyway regardless of the legal age limit, plus this
would gain Activision more profit. If they did do this call of duty would grow
even more, Activision would make more money and it would be a win win situation,
plus then 13-17 year olds would be able to go and buy call of duty themselves
instead of their parents buying them it because most kids- teenagers play call
of duty anyway.
Market Research is also another helpful research technique.
Market research is where you gather information about a consumer, for example
if there’s a new call of duty you would after gather information about the game.
So we had have to gather lots of different information for this
Tuesday, 10 November 2015
Task 1
Task 1:
Primary research:
Primary research is important for anything you’re learning
about or doing a presentation or report on. Primary research is where you
gather new data that hasn’t been collected before, so basically gathering it
yourself, so for example: surveys, Interviews, and questionnaires. Primary research is important because if I
was asked to create a research report on a video game I would not only have to
get secondary, quantitative and qualitative research but I would have to gather
my own research on that game because people want to just what it’s like over
the internet or being told from other people, they want to see it for
themselves and you must show them research you have got yourself such as a
video recording of you playing the game, and surveys, and questionnaires so
that they can see what it is like for themselves and make their own opinion
from fair results of surveys and questionnaires.
The purpose of primary
research is to collect your own research without having to rely on secondary
research that has already been gathered by somebody else. Also by doing primary
research you are selecting people at random who may or may not know anything
about the topic of your questionnaire or survey, so it is completely random,
therefore it is reliable and trustworthy.
Here are the links I used to get my research on primary
research from:
Here is an example of primary research; this is a report on
documented content strategy. This person has done a report on this so that they
can find out the percentage of B2 marketers that have a documented content
strategy and they have done this by asking several marketers around different
places whether they have a documented content strategy or not. And they do this
so that it is fair and so the results in the report are fair.
Here is a link to this image - http://b2b-marketing-mentor.softwareadvice.com/files/2013/10/CMI-B2B-Marketing-Benchmark.png
Secondary research:
Secondary research is where you gather information from
other people’s primary research and existing research for example, other
people’s surveys and questionnaires. The purpose of secondary research is so
that people get a better perspective of the subject, so that they can see not
only yours but other people’s perspective on the subject. The purpose of
secondary research is to show proof of other people’s opinion and research so
that for example the report isn’t bias because if you write the report just on
what you’ve found out it then it will be bias and that’s why you have to get
secondary research so that people are more likely to believe and read the
report.
Here’s the links to the site I used to help get research:
Here is an image that shows you all the different
types of secondary research sources. These are the most common types of
secondary research.
Here is an image of a boy reading books
and this is just one of many examples of secondary research
Here is another example of secondary research; this is a bar
chart that somebody else has made on graph paper.
Here are the links to the images above:
Quantitative research:
Quantitative research is where you go and ask people for
their personal opinions in a certain way so that you can facts and statistics
to help you, you can do this using questionnaires and surveys. You would also
have to get a large amount of people to survey and that they are a
representative sample of your target market and that they are serious and
willing to be honest so that you get reliable statistical results. Quantitative
research is actually really important because it actually helps up a lot for example,
they help us generise a finding using statistics, also another thing is, is
that it actually tests theories and hypotheses. Overall quantitative research
is reliable.
Here is a questionnaire I did as part of my quantitative
research:
This is the questionnaire I did by asking 828 people which
was their favorite sport out of the 7 options.
Here are some different charts below showing the information
on the questionnaire but just presented differently:
Here is a bar chart of the current information above on the
questionnaire
Here’s a pie chart on the information in the questionnaire. Also
here’s a column chart on the information in the questionnaire.
Here’s what the information looked like in excel after id
finished the questionnaire and putting them into graphs.
Qualitative research -
Qualitative research is where you get your research face to
face literally. For example if you want to get qualitative research, you would
go to market centre for example somewhere like Town where there are a lot of
people and you go up to them and ask them to answer a few questions, and you do
this until you are happy with the amount of people you have asked and when you
feel that you have made it a fair questionnaire. Qualitative research is all
about getting inside peoples head that are doing your questionnaire so that you
not only know the what answers of the questions in your questionnaire but so
you also no why and so you get more of an understanding of why they chose that
answer. Technically face to face interviews are the best way to get qualitative
research but there are other ways like the one above I told you that you can
also do to get qualitative research.
Here are some examples of Qualitative research –
Here are the links to the images above:
http://www.mojofieldwork.com/js/tinymce/plugins/imagemanager/files/qualitative-research2.png
The images are good way to show you what Qualitative
research means and the difference between quantitative and qualitative
research. Just by looking at the images above, and not knowing what qualitative
research means, the pie chart image with groups of people on clearly shows you
that the research is done in groups, this could mean going to a market centre
and asking a group of people some questions, or gathering people together in a
room and discussing the questions together.
Here are the links I used to help me speak about Qualitative
research:
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