Task 2

Task 2 – Report on a game franchise

Call of duty –

Call of duty is a first person shooter game and was the first ever shooting game to become popular worldwide and to carry on making a better one every year and to get more buyers and customers every year. Call of duty is owned by Activision and the games are published by Activision although Infinite ward are developers of the game and Sledgehammer help design the titles with release of the studios. Call of duty first started out on Microsoft so PC and Xbox 360 but then because of how popular it became it expanded to other consoles such as PS2, PS3, PSP, Nintendo’s, Wii and possibly a few more. Call of duty is one of the most popularist games in the world if not the most popular. Call of duty has been going for nearly over 13 years. Financially call of duty will most likely be making more and more money each year off call of duty because they are getting more customers and more buyers, also this is partly because people buy every new cod on release date or pre-order it, it’s almost as if they regularly no matter what. Some of you may not believe me so I thought I’d prove it and go to a game store and do a survey on 50 people from 3 different game stores, one in Manchester, one in Worsley, and one in Stockport. I haven’t picked these 3 cities for any reason I just chose three at random and that are within a local range for me to actually get this primary research. After I put all the results together in a chart these were the results I got:

Here is an image of the survey we did and the question we asked, and the results we got. The results we got prove my theory on call of duty and how popular it is because I went out and chose 50 people at random from 3 different game stores and after putting the results together the outcome shows that call of duty is overall the most popular game currently out in the world.

I also took some time to get some secondary research on this because I thought after showing you the primary research I did on call of duty with the survey that you would believe me when I say call of duty is the most popular game out there, but I wanted to make sure that you knew for a fact that I wasn’t wrong so here is some proof on how popular call of duty really is.

This image shows the most popularist games in the world for the Xbox 360, PS3 and the WII. As you can see in this image 5 out of the 10 in the chart are a call of duty, so 5 of the Call of duties are in the 10 most popular games in the world on the Xbox 360, PS3 and the Wii. Also if you look carefully 4 out of the 5 call of duties are top selling for PS3, Wii and Xbox which shows that the game is popular though out all consoles.

Activision has sold nearly 200 million copies of call of duty throughout the 13 years that it has been selling; now not many companies can say that, probably the only other company that can say that they have sold nearly over 200 million copies of their game is EA with FIFA.

One of the best types of research to do about a game to really interactive with people and actually show them the research is quantitative research and this is because quantitative research is where you gather a big group of people and you do a survey with them in a room or a debate with them in a room and this is how you collect qualitative research. We do qualitative research so that we get a proper understanding of what people actually think about the topic and so that you can interact with them so that you can see the different opinions around the room and everybody’s argument. Qualitative is very different from quantitative research, they’re both really good types of research to do, which I have done, but quantitative research is the type of research you do because of how reliable it is, whereas qualitative research focuses on people’s feelings and what they think and why they make certain choices, and this is extremely important in research because you get the best possible feedback, and data. Qualitative research is commonly done in focus groups and face to face, or even over the phone. A really important thing about this type of research is to ask them questions that you might not of planned on asking because by asking these questions you go deeper into the other persons mind and what they really think and this can lead to more information and data on the questions you are supposed to ask.

Quantitative is also a very useful type of research for us to do because it is a quick and easy way to gather research and this is because people can do things such as our questionnaires, surveys, reports online and even over the phone or through the post, and this is because it means it is less stressing for people so they can do it in their own time instead of us asking them in an open area where they may be busy and need to get somewhere. We also do this so that when we have gathered a large amount of data we can organize it and manipulate it into reports for analysis. The reason that we do this is because we like to ask them questions and for them to go into detail and really explain to us what they think so that we can see if the majority of people think that or if the majority just have loads of different reasons. One of the main reasons qualitative is one of the best types of research to do is because its reliable because of how much data we get, because the more people you ask, the more data you get which means the more reliable it will be. Quantitative research is a really useful type of research to do to show you people’s opinions on call of duty.

Audience Research is also an extremely useful type of research, and is very easy to understand. Audience research is simple; it is any research where you have used people to do your research such as questionnaires, surveys, spreadsheet and etc. Audience research is the best type of research because it’s the most reliable and it’s really easy to do, like literally there are billions of people in the world and you can ask anyone just to quickly fill a simple questionnaire or survey. Audience research is all about seeing what people think about a certain topic or product.

I did a survey on call of duty to show an example of something you can do for audience research

You can check the survey here to see what the questions were - https://www.surveymonkey.co.uk/r/3HTLHNN

The audience for call of duty is supposed to be for 18+ and that’s what the target audience is because we do not want to influence under 18s to start getting addicted to it and then actually try copying call of duty in real life, for example actually getting a gun and trying to shoot people or just anything that is completely inappropriate and against our intentions. Now everyone knows the target audience is 18+ but if were being realistic most people know that parents buy their children call of duty even if they are under the age of 18, you most likely no someone yourself who is under the age of 18 that plays call of duty, and yes it is against the law, and it is committing a crime, but most people forget about this when they are buying their children call of duty and that is because there best interest is to make their child happy and to make sure they have fun playing there game console weather that is a ps4, Xbox one, Xbox 360, ps3, Nintendo ds and etc. To be honest most people are not to bothered about this, don’t get me wrong if you get caught then you will have serious consequences most likely you will get taken to court and fined, so you know it aint a joke it is serious but people are not to fussed about their children or other parents children under 18 playing call of duty. Ye but the target audience for any call of duty is 18+ and no one under 18 should be playing the game and we are not responsible for any incidents that happen to any person under 18 as only 18+ should be playing the game. The reason that call of duty is target at people over 18 is because we do not want to influence any kids or teenagers to mess around with guns or get stupid ideas in their head which could lead them to harming anyone ad ruining their future. We expect people from the age of 18-36 to be playing call of duty and this is because as you get older you stop playing video games and this is roughly around the age of 35-40 and most people above the age of 40 don’t play video games any more, now you don’t have to be under the age of 36 to play call of duty, anyone above the age of 18 can play it. The majority of people that play call of duty are males, it is very rare that you will join a lobby in call of duty and there will be a girl speaking in the lobby, now this isn’t because only males are allowed to play the game, males and females can play call of duty, its just females are more interested in makeup and partying and just girly things. All of these things is what makes call of duty such a big franchise and this is why they make so much profit, but personally I think the age limit to play call of duty should be 13+ because most teenagers over the age of 13 play call of duty anyway regardless of the legal age limit, plus this would gain Activision more profit. If they did do this call of duty would grow even more, Activision would make more money and it would be a win win situation, plus then 13-17 year olds would be able to go and buy call of duty themselves instead of their parents buying them it because most kids- teenagers play call of duty anyway.

Market Research is also another helpful research technique. Market research is where you gather information about a consumer, for example if there’s a new call of duty you would after gather information about the game. So we had have to gather lots of different information for this

                

Task 1

Task 1:

Primary research:

Primary research is important for anything you’re learning about or doing a presentation or report on. Primary research is where you gather new data that hasn’t been collected before, so basically gathering it yourself, so for example: surveys, Interviews, and questionnaires.  Primary research is important because if I was asked to create a research report on a video game I would not only have to get secondary, quantitative and qualitative research but I would have to gather my own research on that game because people want to just what it’s like over the internet or being told from other people, they want to see it for themselves and you must show them research you have got yourself such as a video recording of you playing the game, and surveys, and questionnaires so that they can see what it is like for themselves and make their own opinion from fair results of surveys and questionnaires. 

The purpose of primary research is to collect your own research without having to rely on secondary research that has already been gathered by somebody else. Also by doing primary research you are selecting people at random who may or may not know anything about the topic of your questionnaire or survey, so it is completely random, therefore it is reliable and trustworthy.

Here are the links I used to get my research on primary research from:

http://www.bbc.co.uk/schools/gcsebitesize/business/marketing/marketresearchrev3.shtml

http://www.ask.com/science/purpose-primary-research-54a72457f333781a

Here is an example of primary research; this is a report on documented content strategy. This person has done a report on this so that they can find out the percentage of B2 marketers that have a documented content strategy and they have done this by asking several marketers around different places whether they have a documented content strategy or not. And they do this so that it is fair and so the results in the report are fair.

Here is a link to this image - http://b2b-marketing-mentor.softwareadvice.com/files/2013/10/CMI-B2B-Marketing-Benchmark.png

Here is another example of primary research, this is a survey that contains several questions, and people do surveys as primary research, and also to get evidence of a fair test.

Secondary research:

Secondary research is where you gather information from other people’s primary research and existing research for example, other people’s surveys and questionnaires. The purpose of secondary research is so that people get a better perspective of the subject, so that they can see not only yours but other people’s perspective on the subject. The purpose of secondary research is to show proof of other people’s opinion and research so that for example the report isn’t bias because if you write the report just on what you’ve found out it then it will be bias and that’s why you have to get secondary research so that people are more likely to believe and read the report.

Here’s the links to the site I used to help get research:

http://designresearchtechniques.com/casestudies/secondary-research/

http://www.knowthis.com/data-collection-low-cost-secondary-research/what-is-secondary-research

Here is an image that shows you all the different types of secondary research sources. These are the most common types of secondary research.

Here is an image of a boy reading books and this is just one of many examples of secondary research

Here is another example of secondary research; this is a bar chart that somebody else has made on graph paper.

Here are the links to the images above:

https://i.ytimg.com/vi/sq4wjqVIx5U/maxresdefault.jpg

http://www.cbo-eco.ca/en/images/header-research.jpg

Quantitative research:

Quantitative research is where you go and ask people for their personal opinions in a certain way so that you can facts and statistics to help you, you can do this using questionnaires and surveys. You would also have to get a large amount of people to survey and that they are a representative sample of your target market and that they are serious and willing to be honest so that you get reliable statistical results. Quantitative research is actually really important because it actually helps up a lot for example, they help us generise a finding using statistics, also another thing is, is that it actually tests theories and hypotheses. Overall quantitative research is reliable.

Here is a questionnaire I did as part of my quantitative research:

This is the questionnaire I did by asking 828 people which was their favorite sport out of the 7 options.

Here are some different charts below showing the information on the questionnaire but just presented differently:

Here is a bar chart of the current information above on the questionnaire

Here’s a pie chart on the information in the questionnaire. Also here’s a column chart on the information in the questionnaire.

Here’s what the information looked like in excel after id finished the questionnaire and putting them into graphs.

Qualitative research -

Qualitative research is where you get your research face to face literally. For example if you want to get qualitative research, you would go to market centre for example somewhere like Town where there are a lot of people and you go up to them and ask them to answer a few questions, and you do this until you are happy with the amount of people you have asked and when you feel that you have made it a fair questionnaire. Qualitative research is all about getting inside peoples head that are doing your questionnaire so that you not only know the what answers of the questions in your questionnaire but so you also no why and so you get more of an understanding of why they chose that answer. Technically face to face interviews are the best way to get qualitative research but there are other ways like the one above I told you that you can also do to get qualitative research.

Here are some examples of Qualitative research –

Here are the links to the images above:

http://www.mojofieldwork.com/js/tinymce/plugins/imagemanager/files/qualitative-research2.png

http://image.slidesharecdn.com/sem2intquantitativeandqualitativeresearch2012-120426005002-phpapp02/95/media-quantitative-and-qualitative-research-2012-1-728.jpg?cb=1335401569

The images are good way to show you what Qualitative research means and the difference between quantitative and qualitative research. Just by looking at the images above, and not knowing what qualitative research means, the pie chart image with groups of people on clearly shows you that the research is done in groups, this could mean going to a market centre and asking a group of people some questions, or gathering people together in a room and discussing the questions together.

Here are the links I used to help me speak about Qualitative research:

http://www.qrca.org/?page=whatisqualresearch